In everything we do details are important. I guess H&R Block failed to realize that in this spot. The hipster bike salesman claims that this is the best bike they have with ”top spec gears” and a “super-light frame”. For most people this would go unnoticed, but for anyone who has ever worked in a bike shop or knows much about bikes, (both categories I fall into) it is clear that this isn’t true. The bike in this spot is the Trek District – a belt driven, single speed urban bike. The bike truly is fantastic and awesome, but it for sure does not have “top spec gears” or a “super-light frame”. The idea behind the spot is great, I like that they tried to use people off the street in NYC and LA, but it failed huge in my opinion simply because the bike the dude is selling isn’t even close to what he is talking about.
